Best Practices
Detailed Decision Criteria for Choosing an Optimization Platform
By Kevin Plankey •
Choosing an optimization solution can be a laborious and involved process. Many platforms make a lot of promises and use a lot of jargon, and it can be difficult to get a straight answer to your questions. We recently published a new ebook, “Choosing an Optimization Solution in 2021,” that includes a detailed decision criteria…
Read More Common mistakes in A/B testing: Taking on too much at once
By Ruby Brown •
When you first start managing an A/B testing and optimization program, the possibilities can be equal parts exciting and overwhelming. Chances are you’ve had a running list of improvements you want to make on your site and are eager to finally be able to accomplish your goals. However, despite the temptation to jump into everything…
Read More How to Solve Common Mistakes in A/B Testing: Setting the Wrong Metrics
By Ruby Brown •
Starting an A/B testing and personalization program is hard. Whether you’re starting a program from scratch or starting a new role on a team with an established optimization program, there can be a pretty steep learning curve. Not only do you need to contend with strategizing in a new way and learning a new technology,…
Read More SiteSpect Synopsis: Building Customer Loyalty in 2021
By Nicole Hanson •
Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit. Loyal customers not only mean recurring revenue for your business, but they also tend to spend more per purchase and have a higher lifetime value. …
Read More How to monitor your A/B Testing and Personalization Program?
By Paul Bernier •
How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments of users look off, the sample size is much lower than you expected, etc. Where do you go from here? Cut your losses, spend additional time and…
Read More How to Get Proven Product Success with SiteSpect Rollouts
By Nicole Hanson •
Releasing a new product is both an exciting and nerve-wracking time. You’re looking forward to launching the feature or product you’ve worked so hard on, but you can’t say for sure whether it will perform the way you want it to. What if you could feel confident in your next release and accelerate your time…
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