Best Practices

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from A/B testing your own site. Before getting to conversion rate optimization advice, the first step you should take is to look at your web analytics to…

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team. Recently we have begun seeing this statistics-based approach in other sports, such as basketball.…

When it comes to the quality of your site’s user experience, A/B testing and optimization are proven techniques to help you scientifically and continuously improve how you engage, convert, and retain your customers. Whether you have been A/B testing for years or you are just getting started, running a successful optimization program depends on defining…

Successful optimization programs gather momentum over time. While we tend to focus on the trajectory of individual campaigns, I recommend tracking the trajectory of your overall program just as closely; how quickly you gather momentum will depend largely upon how well you understand how you got to where you are today. Here are a few…

This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how do you get started thinking about your optimization program? The answer is simple: start with what matters most — your Key Performance Indicators (KPIs). In turn, those…

In this post, we’ll look how to measure and communicate the results of your website optimization program. A/B testing platforms and analytics applications are naturally related: One is fundamentally designed to drive improvements on your site, and the other is fundamentally designed to help quantify the value of those improvements. Although some A/B testing applications…