Best Practices
The Future of Marketing: What to Expect in a Cookie-less World
By Kevin Plankey •
With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
Read More How SiteSpect Benefits Marketers
By Kevin Plankey •
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential. A/B testing and optimizing your marketing efforts is the key…
Read More Strengthening Customer Relationships with Personalization
By Arleen Atienza •
Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere. As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…
Read More Common Mistakes in A/B Testing: Testing Too Small
By Paul Terry •
Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…
Read More SiteSpect Synopsis: The Importance of Omnichannel Customer Experience
By Nicole Hanson •
In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…
Read More Creating an In-Person Experience with Product Recommendations
By Nicole Hanson •
As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…
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