Best Practices

You don’t need reminding that Black Friday through Cyber Monday is a very big deal for ecommerce. But, when it comes to analyzing that massive influx of data you’re about to wade through, I have a few tips to keep in mind to make the impact carry into your business all year. 1. If you’re…

Personalization is key for anyone working in digital optimization or marketing. Customers want their online experience tailored to their needs, and you want customers to convert with minimal friction. But too often personalization gets translated into really broad strokes that leave customers confused and dissatisfied. This can happen when brands focus on general demographic information…

When you’re searching for ideas to optimize conversions on your site, you likely find tons of suggestions for ecommerce sites. But what if your primary KPIs aren’t purchases, or add to carts? This blog is for you. 1. Test and optimize images on mobile. If you have any amount of mobile traffic you should be…

In September 2019, Safari released yet another update to its Intelligent Tracking Prevention (ITP), now on version 2.3. This spells big changes for marketers, developers, and a host of software that depend on client-side cookies. We’ve discussed how SiteSpect fares in the wake of these changes (ITP does not affect us), but we wanted to…

As part of planning an optimization road map, we always suggest doing a site audit or site review. However, this can be trickier than it sounds. When you’re working on optimizing a site, it can be really difficult to look at it with fresh eyes — and the eyes of a customer. These are my…

Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one of the key areas in your A/B testing plan. There are a number of elements that can be A/B tested within on-site search, such as…