Best Practices

I’ve worked with a lot of organizations over the years, always in roles that are dependent upon marketing and the internal IT infrastructure working successfully. I’ve seen it succeed and I’ve seen it fail. The key is the relationship between the CMO and the CIO. Historically, these two roles work in completely different spheres of…

Last week, we announced that SiteSpect was certified by a third-party auditing firm for the Payment Card Industry Data Security Standard (PCI DSS). This is our 11th year in a row getting third-party certification, and we’re very excited to share that we still abide by the highest security standards. But, what is PCI DSS? What…

We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my approach to optimization, and I walked through ways to answer the questions: Who is the user? What experience should you show a user? How should…

Welcome to installment 5 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience”. In the first 3 blogs, I introduced my approach to optimization, and I walked through ways to answer the questions, Who is the user?, What experience should you show a user?, and How should you deliver that…

The first question we’re tackling is perhaps deceptively straightforward seeming, Who is the user? It sounds simple, but it has some nuance to it that we should explore. Let’s start with an example. I aggregated some data from SiteSpect’s customer base, and found the following information on who the user is.  As you can see,…

Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement that Chrome is going to “kill the cookie” lives lots and lots of content about how to accomplish data-driven decision making. So, while data-driven decision…