Best Practices

One of the most common compromises marketers end up making when doing digital optimisation is choosing between maintaining hard-earned SEO, or focusing on equally hard-earned CRO on their sites. This lose/lose choice comes from a couple of places: redirects kill page authority by about 10% according to some research, Google penalises pages for “cloaking” if…

When you’ve finished running an A/B test or Multivariate test you should have a lot of data to look at for each of your KPIs, and you’ll see an overall trend. However, if you segment your data by channel, dividing up users based on how they arrived at your site, you may get a completely…

In your analytics reports, you may have the choice to view your data per visit or per user. Both metrics are useful, but it can be tricky to know which numbers to look at. The short answer is probably both, but this blog will clarify the difference between the two types of reports. The video…

Recently Safari announced its default Internet Tracking Prevention (ITP) and Firefox announced a similar feature — Enhanced Tracking Protection. These features each work differently, but have similar purposes and effects. Safari will now by default block all first-party and third-party tracking cookies, and Firefox will block all third-party tracking cookies. These changes are in response…

If you’ve heard about Safari Intelligent Tracking Prevention and Mozilla Enhanced Tracking Protection you’re probably concerned about how these changes will impact your data quality and the viability of your marketing efforts. On June 27, we’ll be holding a live webinar, “A/B Testing and Web Optimization is About to Change: What You Need to Know.”…

Last week we had another great European CAB meeting in London. As much as we love learning from our customers — these events help to guide our product roadmaps and understand where we provide value — this CAB stood out in terms of how much SiteSpect users learned from each other. Every customer at our…