Best Practices

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based on use case. In the end, all of these use cases and products focus on better understanding the customer and providing a great experience. They…

Earlier this month, Google announced a series of upcoming changes beginning with Chrome 80, which, among other updates, prevents cross-site tracking by default. This is primarily a security update, but also has ramifications for marketing — especially for advertising and remarketing. For this blog, I sat down with Cory Underwood — you’ll recognize him from…

SiteSpect’s Customer Success team knows the SiteSpect solutions better than anyone. From building campaigns to advising on optimization strategy, they use every feature SiteSpect has to offer. In this series we will interview the members on the Customer Success team and highlight some of their favorite features, why they love them and why they should…

Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on what we learned in 2019, and where that can take us in 2020 for marketing. 1. Consumer privacy matters In 2019 Safari made the biggest privacy splash…

SiteSpect Product Recommendations solution is here. In honor of our newest way to help you personalize your website, this blog will break down 5 different ways to use Product Recommendations to give your visitors an even better customer experience and send your conversions through the roof. #1: You May Also Like This strategy uses data…

You don’t need reminding that Black Friday through Cyber Monday is a very big deal for ecommerce. But, when it comes to analyzing that massive influx of data you’re about to wade through, I have a few tips to keep in mind to make the impact carry into your business all year. 1. If you’re…