Best Practices

We are officially through Black Friday week, which if you’re in ecommerce means a couple of things: a huge increase in traffic, a huge jump in sales, and an influx of irregular data that you now have to deal with. So, how do you make sense of all of this abnormal data? Here are 5…

There are a lot of best practices, tips, and tricks for making the most of product recommendations. However, now that we’re entering the holiday season, customer behavior starts to change, and so do the best practices for product recommendations. Here are some tips to modify your product recommendations to make the most of this high-traffic…

Product recommendations are an excellent tool to enhance customer experience and drive revenue. According to Accenture, 91% of people are more likely to shop with a brand that offers relevant product recommendations. However, like any optimization campaign, they can only help your business grow when they are measured properly. Before you can deliver effective product…

When you think of revenue-drivers, you probably think of things like customer retention, new customer acquisition, and even average order value. But there are many factors that impact your revenue, and site speed is one that is often overlooked. Site speed directly affects the user experience and an optimal UX is the key to driving…

One of the questions that comes up all the time in web optimization — especially for bigger design changes — is whether you should A/B test or multivariate test. Each type of campaign structure serves a unique purpose and answers a different question. The simple answer is that multivariate testing is for situations where you…

It goes more or less without saying that when it comes to A/B testing, the more traffic the better. More traffic means it’s faster and easier to reach statistical significance, get results, and make decisions. But not all businesses thrive on immense traffic numbers, and even brands who do may find circumstances where certain experiments…