Best Practices

So, you’ve launched your A/B test and the data is rolling in. You’re starting to see some great uplift for your KPI, and your other metrics are providing great insight for subsequent A/B tests. So how long should you let the A/B test go for? On the one hand, cut it short and it could…

A/B testing and optimization have long been for more than just marketers and ecommerce teams. But most solutions either don’t focus on optimization for product management teams or they separate their products into different interfaces for different purposes, further siloing teams and limiting the available features for each team. A/B testing, personalization, and optimization should…

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that provides a personalized experience. A robust personalization strategy is even more important now as more shoppers opt for digital experiences. Check out these three industry…

A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have services like virtual facials, fitness programs, and classes from cooking lessons to professional development programs — not to mention school moving either fully online or…

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…

Imagine you log into your A/B testing platform to check the results of a major A/B test that you’ve spent weeks planning, building, and releasing. You’re excited to see some results. Did you get the revenue impact you expected? How are customers responding to it? You’ve let it run for two weeks to gather enough…