Best Practices

Product recommendations are an excellent way to enhance the customer experience by tailoring content specifically for each individual and helping users find what they want. And the better the customer experience, the more conversions and revenue you’ll drive. According to Accenture, 91% of consumers are more likely to shop from a brand that remembers them…

When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than tripled since 2007. With the continually increasing demand for online shopping, it’s crucial for retailers to optimize the customer journey. Digital optimization is the key…

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information they perceive as unnecessary, any extra fields within the checkout can give users the impression more effort is required and this can lead to increased…

According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert, and acquisition efforts cost a lot more than nurturing the customers you have. So, while optimizing your digital channels it’s a good idea to focus…

You’re shopping online for a new rug for your living room, and you find the perfect one. You add it to your cart, and on the next screen you see product recommendations pop up for rug pads. Oh yeah! You do need a new one for your new rug, so you add that to your…

Experimentation and A/B testing often focus on the marketing function — increase conversions, engagement, and customer satisfaction. But it shouldn’t end there. An experimentation mindset should spread to all areas of your organization. As Jeff Bezos wrote in an Amazon shareholder letter from 2016, “To invent you have to experiment, and if you know in…