Best Practices

Product recommendations are a key part of any personalization strategy. Nothing gives a customer a more tailored experience than items chosen specifically for them. Personalized product recommendations streamline the shopping process and introduce customers to items they might not have been aware of. It gives online customers the experience of shopping with an expert, and…

Ecommerce companies can have many different goals depending on product type, target customer, price point, and so much more. But, two goals all ecommerce sites have in common are boosting checkout and reducing cart abandonment. Recently we did a webinar walking through some strategies for improving these common KPIs and you can find the full…

Ecommerce optimization often comes down to two common goals: Get more people to buy: Conversion. Get people to buy more: Average order value. Optimizing for conversion is all about making the checkout process as easy as possible and eliminating barriers to that final “purchase” click. We usually put our attention here first because it tends…

While we’re at home right now and unable to interact in the ways we used to, we’ve been hosting casual weekly webinars to keep up the communication and highlight some ways that A/B testing, personalization, and optimization can help your business right now. You can always rewatch these anytime on Youtube.com. But, if you prefer…

Product recommendations are growing in ubiquity, and for good reason. They help customers find what they’re looking for, they help brands highlight products, and they streamline the online shopping process. But, product recommendations aren’t one-size-fits-all — they depend on the algorithms that drive them. In this blog, I’m sharing an excerpt from our newest ebook,…

Product recommendations are a great way to improve your customer experience and drive conversions. But, just like any other part of your customer experience, they need to be tested and optimized. In any given instance of product recommendations, you have a lot of questions to answer: What algorithm should we use? How many items should…