Product Recommendations for the Holiday Season

November 17, 2020

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There are a lot of best practices, tips, and tricks for making the most of product recommendations. However, now that we’re entering the holiday season, customer behavior starts to change, and so do the best practices for product recommendations. Here are some tips to modify your product recommendations to make the most of this high-traffic season.

Scale Down Personalized Product Recommendations

Most of the time personalization is a great way to create an efficient and successful shopping experience. However, at the holidays people tend to shop differently. They’re less likely to be shopping for themselves, and more likely to spend differently — either on a stricter budget, or finally buying higher-ticket items. So, someone who normally shops for women’s clothing, for example, may now be buying men’s items for a family member. Or, someone who typically buys in bulk may now splurge on that higher end item for themselves. Switch your product recommendations algorithms for this time to focus on popular items, new items, or sales.

Highlight Seasonal Items

Now is the time to use your product recommendations to unearth those items that are only popular at this time of the year. If your inventory includes items that are holiday themed, winter themed, or decorative, it’s time for those items to shine. People are more likely to impulse buy these seasonal items, even if they’re not your most popular items. Highlight those ugly sweaters, specialty foods, and party favors.

Focus on Related Items

Gift shopping can be tricky when you’re not that familiar with the item you’re buying. Help shoppers out by using related item product recommendations to make comparison shopping a little bit easier.

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Sally Hall is an Optimization Consultant at SiteSpect, guiding SiteSpect users on the road to optimization. She has more than 10 years of experience as a web optimizer and testing manager for enterprise brands. She is based in Austin, Texas.

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