Best Practices

Imagine you log into your A/B testing platform to check the results of a major A/B test that you’ve spent weeks planning, building, and releasing. You’re excited to see some results. Did you get the revenue impact you expected? How are customers responding to it? You’ve let it run for two weeks to gather enough…

Feature releases can run the gamut from introducing a new payment option to replatforming an entire website. No matter the scale of your new release it can be a challenge to quantify success across organizational metrics. How does a new website platform affect website visitor metrics? Does an updated payment option increase purchases? Does improved…

Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants extra noise in their inbox, and while you know your emails provide value, it takes the right copy and design, displayed at the right time…

Between shifting to remote workforces and creating digital-first experiences, businesses went through many changes in 2020 – and quickly. Now that we have rung in the New Year, there is a lot to reflect on and much to look forward to. Here are three articles with customer experience, retail, and martech trends to watch in…

Including product recommendations on your retail site seems like a no-brainer for increasing conversions and customer satisfaction, right? Not exactly. It’s true, many brands see huge upticks in their key metrics by implementing and A/B testing some product recommendations. And overall, if you can implement them you should. But there are a few major mistakes…

Holiday shopping is looking quite different this year as many customers opt for digital experiences. Online retailers are seeing a huge influx of traffic, and many need to rethink their customer experience strategy as they’re faced with a whole new set of consumer preferences. While empathy is a crucial piece of the customer experience in…