A/B & Multivariate Testing

Thanksgiving is over! That means you’ve probably had a few days off, and a sigh of relief that the weekend has settled down. Hopefully you were A/B testing across your digital channels and optimizing everything before now. Now it’s time to take a breath, regroup, and use your Thanksgiving week learnings to launch into December.…

There is plenty of advice out there about how to prioritize your optimization projects. If you’re interested in examples of charts and planning strategies, check out this blog, which breaks down how to use an action priority matrix. That said, many clients get stuck right before this stage: They know there are limitless opportunities for…

I’m a content marketer at SiteSpect, and I have limited background in coding and web development. Still, as part of my job I not only need to understand our product in theory, but to use it to experiment with site content and design. My journey mirrors that of many marketers using SiteSpect, so I’m sharing…

Time and time again, I see executives across organizations striving to balance the creative and less measurable components of their jobs with the necessary and reliable business wins. This often boils down to a disconnect between long term, slow burn strategies that don’t necessarily see an immediate ROI, and quick wins for immediate impact. When…

This university website had featured landing pages with program information for years. However, they wanted to provide more helpful information to prospective students right off the bat (and increase form submissions and enrollments). They speculated that site visitors would benefit from more prominent information about starting dates and registration dates. This case study dives into…