Most clients I work with are excited to implement their A/B testing solution because of the potential for site updates, design features, or code releases. Many don’t consider the impact that these tests will have on site speed — a factor that impacts your SEO, conversion rates, and customer satisfaction.
Different Types of Tags
Both of these tags equal bad customer experiences, which is a huge factor if by A/B testing you’re hoping to increase conversions. How can you know whether it was your A/B test that affected conversions or your slowly loading site?
How to Protect Your Site
If you’re serious about using A/B testing to improve your website, it’s important that you communicate the importance of site speed to your team. (Trust me, this will be an easy sell.) We often get feedback from clients asserting how glad they were to have performed site speed metrics before, during, and after any A/B testing program. This is a simple step that will enable maximum ROI down the road. Know your site speed, and know how any third-party tool affects it.
To learn more about SiteSpect, visit our website.
About Eric J. Hansen
Eric J. Hansen is the Founder and CTO of SiteSpect. He previously served as founder and CEO of the web development agency World Machine and has over 20 years experience in software development and project management. He is based in Boston.
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