Posts by Eric J. Hansen
4 IT Optimization Use Cases and How to Implement Them
By Eric J. Hansen · May 7, 2019
Website A/B testing and optimization tools usually fall under the domain of marketers and product managers, meaning IT gets saddled with a tool that can slow down site performance or…
The Data Is In. We Optimized Black Friday Weekend!
By Eric J. Hansen · November 30, 2018
Another exciting Black Friday and Cyber Monday are in the books! Kicking off the longest holiday shopping season in awhile, U.S. shoppers broke records yet again. Notably, 54% of purchases were…
Speed Feeds Business: Understanding How Website Testing Affects Site Speed
By Eric J. Hansen · September 4, 2018
Most clients I work with are excited to implement their A/B testing solution because of the potential for site updates, design features, or code releases. Many don’t consider the impact…
SiteSpect Synopsis: Going Server Side or Going Bust
By Eric J. Hansen · June 13, 2018
Marketers traditionally tend to focus on client side optimization — layout, design, copy, etc. But since the digital customer experience has become so important, it’s also crucial that marketers understand…
SiteSpect Synopsis: Marketing in the IoT Age
By Eric J. Hansen · May 15, 2018
The internet of things (IoT) has become part of normal life and is continuing to grow. Most of us interact with it without thinking. Do you have a smart watch…
SiteSpect Synopsis: How GDPR Affects Marketing
By Eric J. Hansen · April 24, 2018
In about one month, on May 25, GDPR goes into effect in Europe. As data collection has become ubiquitous many major brands are going to need to update their practices…