As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

5 Mobile Site Performance Challenges (and How to Fix Them)

June 11, 2020

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As of Q3 2019, mobile devices account for about 52% of all web traffic, but mobile optimization still lags behind web optimization. Site performance has a huge impact on conversion, so there is a lot of opportunity for many businesses to see big gains in their mobile business. So, what are some of the most common performance issues slowing down mobile sites?

1. Making too many HTTP requests.

Connection time and latency are two of the primary factors in mobile site performance and directly related to the number of requests. As the number of HTTP requests made for different components (images, scripts, stylesheets, etc.) increases, so does the time it takes for the website to load on a mobile device.

2. Images are large and not optimized for the screen size of the visitor device.

Larger images generally mean larger file sizes. As a result, the mobile browser will take more time to display images properly. Images should be served based on the visitor’s device type, and should be appropriately sized to that device’s screen size. Compression of images is naturally important to both the web and mobile, especially when a mobile device is using a 3G or 4G cellular connection.

3. Redirects take up valuable loading time.

According to Google’s guidelines, developers should avoid redirects in order to reduce latency. (See: “Making too many HTTP requests”). Redirects that utilize JavaScript are especially costly, as the mobile page will first have to render on the visitor’s browser, and then redirect to the new page and load within the browser all over again.

4. External JavaScript inhibits performance.

Third-Party JavaScript will slow down your site. According to Search Engine Watch, external JavaScript — which any tag-based optimization tool depends on — is even heavier than images or videos on your mobile site. In other words, nothing will slow down your mobile more than adding in content-changing JS tags. Patrick Meenan, software engineer at Google, says: “Scripts are usually a (bigger) issue because of the time it takes to actually execute the script in addition to the download size, while images really only matter because of the download size. With mobile devices for example, it can take several seconds to run a script even after it has been downloaded.”

Loading the entire page takes time and creates a poor user experience.

Loading the whole page of a mobile site can consume a significant amount of extra time and increase the number of requests that make the overall user experience poor. For example, if you have an image gallery on the lower section of a page and a smartphone visitor will not immediately see the gallery on their device, it will still cause everything else on the page to load more slowly as a result of the whole page loading at the same time.

There are a number of best practices for mobile optimization to address each of these five challenges and ensure your mobile site is loading as quickly as possible. The end goal should be to load the mobile version of a page in one second, as that is when visitors begin to lose attention to your site. To get started, measure your mobile site performance, and then jump into the list of suggestions below to reduce mobile response times as close to one second as possible.

Removing HTTP requests.

This is crucial for mobile web performance, but how do you remove these requests without removing features and functionality? Image spriting is one example that removes individual HTTP requests as a result of concatenating images into one image. You can do the same thing with stylesheets and JavaScript files but research from Google suggests that modern browsers perform better without concatenation of CSS and JS. Another approach is inlining small images, CSS, or JS into the HTML page. Regardless of which approach you take, we recommend A/B testing these optimizations, as they will have different impacts on different pages, browsers, and devices. Then segment by device and look at the impact of A/B testing by device and browser types on your optimizations to really focus on specific performance improvements for core segments of your audience.

Reduce image size by compressing images.

…And ensure you are using the optimal web format. Some common formats that generally produce small image sizes are JPG, PNG, and in certain cases, GIF. In addition, mobile versions of the Chrome and Firefox browsers support WebP, that generally has much smaller file sizes.

Use server-side redirects.

This will make page changes more efficient for the end-user. This may require changes to your URL structure and should be discussed with internal IT personnel before any changes are made. Note that SiteSpect splits URLs on the request, avoiding redirects altogether.

Minimize the amount of extraneous JavaScript and third-party scripts.

Ensure that any JavaScript content is loaded asynchronously so that the browser will not be blocked from processing other static content. Also, if you have JavaScript that only applies to the desktop version of your site on your mobile pages, be sure to remove it. And, if your excess JavaScript content is from your tag-based A/B testing tool, note that SiteSpect allows A/B testing and optimization without adding any JavaScript tags.

Load content…

… that the user will see “above the fold” right away. Lazy-load any additional content until needed. For example, for an image gallery, you may be able to load the current, previous, and next images only and then lazy-load remaining images to optimize performance. In addition, there are many cases where you can use CSS3 instead of images.

Take into account these best practices as you optimize your mobile site, and more importantly, A/B test each change to obtain a data-driven understanding of what works for your visitors. Real User Monitoring (RUM) metrics will allow you to measure crucial time-based information such as the amount of time a visitor stays on your mobile page. Finally, make sure that your optimization efforts aren’t actually undermining site performance. A performance-first approach to mobile optimization will ensure that you truly optimize your user experience, no matter the device.

As the industry moves to a greater percentage of mobile type devices, it is more important than ever to deliver an optimized experience to the user when A/B testing. If you have an experience that is implemented in such a way that it introduces significant lag or performance issues, the results of the A/B test that you deliver to your users can be tainted or invalid; e.g the user reacts to the delivery of the experience rather than the experience itself. Wouldn’t it be helpful to see the impact of an experience of change to your site in your reporting? Real User Monitoring (RUM) integrated in SiteSpect offers that.

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