Our 2021 Product Vision

The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to:  Access more-powerful web optimization tools.  Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…

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Common Mistakes in A/B Testing: Testing Too Small

Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…

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How Schiphol Airport Increased Conversions

Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence a critical part of their success, and therefore optimizes it with SiteSpect.  Unlike a typical ecommerce website, Schiphol’s main source of direct revenue is parking…

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SiteSpect Synopsis: Retail Personalization in 2021 and Beyond

Woman shopping online

For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that provides a personalized experience. A robust personalization strategy is even more important now as more shoppers opt for digital experiences. Check out these three industry…

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How to Continuously Optimize the Customer Experience

Smiling woman shopping online

As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…

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Three Ways to Optimize Your Top Navigation and Drive Conversions

Woman designing website

Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred from your site. However, an optimized navigation can truly improve the customer experience and drive sales.  As with any part of your site, digital optimization…

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