Posts Tagged ‘optimization’
How Sun & Ski Sports Compared Product Recommendation Placements
One of the largest specialty outdoor retailers in America, Sun & Ski Sports is inspiring you to let adventure into your life confidently through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey – to be where you live and play. Sun & Ski Sports delivers a small-store feel…
Read MoreJune Visual Editor Update
Earlier this month, we talked about all the things we are looking to do to help the Marketer improve the user experience. We will be launching new Visual Editor features throughout the summer but I wanted to bring up one in particular: our new color picker. Pre-Picked Colors for Consistent Branding We have improved a…
Read MoreOur 2021 Product Vision
The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to: Access more-powerful web optimization tools. Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…
Read MoreCommon Mistakes in A/B Testing: Testing Too Small
Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…
Read MoreHow Schiphol Airport Increased Conversions
Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence a critical part of their success, and therefore optimizes it with SiteSpect. Unlike a typical ecommerce website, Schiphol’s main source of direct revenue is parking…
Read MoreSiteSpect Synopsis: Retail Personalization in 2021 and Beyond
For online retailers, personalization is the key to enhancing the customer experience and building brand loyalty. In fact, 80% of consumers are more likely to purchase from a brand that provides a personalized experience. A robust personalization strategy is even more important now as more shoppers opt for digital experiences. Check out these three industry…
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