How Sun & Ski Sports Compared Product Recommendation Placements

July 1, 2021


One of the largest specialty outdoor retailers in America, Sun & Ski Sports is inspiring you to let adventure into your life confidently through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey – to be where you live and play. Sun & Ski Sports delivers a small-store feel with big-store competitive pricing and specializes in equipment, apparel, footwear, and accessories to enhance their customer’s active lifestyles and year-round activities including ski, snowboard, bike, run, swim, and more.

The Digital Merchandising team at Sun & Ski Sports set out to optimize their product recommendations in two phases: First, they compared SiteSpect product recommendations against their existing product recommendations provider. Next, they compared two variations of SiteSpect product recommendations.

Optimizing Recommendation Algorithms and Placements

Once Sun & Ski Sports signed on with SiteSpect, they gained the ability to A/B test and optimize their existing product recommendations platform. Because SiteSpect can integrate with virtually any other tool, they were able to track their existing product recommendations provider metrics side-by-side with their SiteSpect product recommendations metrics. The Sun & Ski Sports team first wanted to identify the effectiveness of their product recommendation placements and corresponding algorithms. They compared the following placements and algorithms:

  • Home Page, Personalized
  • Category Pages, Personalized
  • Add to Cart Modal, Complementary
  • Cart Page, Complementary
  • Product Detail Page, People Also Like

This A/B test ran during Black Friday and Cyber Week, which also saw an increase from normal traffic levels. Results showed that the Product Detail Page saw 59% of all recommendation clicks, followed by Category pages and the Add to Cart Modal.

Read the full Sun & Ski Sports case study to learn how this A/B test helped the brand optimize their product recommendations and refine their strategy.

To learn more about SiteSpect, visit our website.


Nicole Hanson is a former Marketing Manager at SiteSpect.

Suggested Posts


Optimize Your On-Site Search

Team work for graphic design working on wood table with computer tablet electronic pen and color chart

June Visual Editor Update

tips and tricks.jpg

How To Choose the Right KPIs for A/B Testing

Subscribe to our blog: