Posts Tagged ‘optimization’
How to Continuously Optimize the Customer Experience
As we move into a digital-first world, your online customer experience is more important than ever. In an unexpected 2020, businesses had to significantly shift their customer experience strategy to keep up with new consumer expectations. These expectations will only continue to evolve in 2021, meaning your customer experience needs to be ready to evolve…
Read MoreThree Ways to Optimize Your Top Navigation and Drive Conversions
Your website’s navigation can make or break your conversion rate. If your navigation is too overwhelming or, in contrast, does not offer much information, your visitors will likely be deterred from your site. However, an optimized navigation can truly improve the customer experience and drive sales. As with any part of your site, digital optimization…
Read MoreWhy Digital Optimization is the Most Important Thing in Your Marketing Budget
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a direct result of COVID-19. For many, this means canceled events, decreased ad spend, and delayed or canceled marketing campaigns. While most paid marketing activities may…
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