The Future of Marketing: What to Expect in a Cookie-less World

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…

Read More

How Sun & Ski Sports Compared Product Recommendation Placements

One of the largest specialty outdoor retailers in America, Sun & Ski Sports is inspiring you to let adventure into your life confidently through exceptional customer service, first-hand expertise, and competitively priced brands ready to perform for any journey – to be where you live and play. Sun & Ski Sports delivers a small-store feel…

Read More

June Visual Editor Update

Earlier this month, we talked about all the things we are looking to do to help the Marketer improve the user experience. We will be launching new Visual Editor features throughout the summer but I wanted to bring up one in particular: our new color picker.  Pre-Picked Colors for Consistent Branding We have improved a…

Read More

Our 2021 Product Vision

The past year’s online-heavy business focus has put unprecedented pressure on the Marketer to improve user experience, personalization, and secure all possible market share and revenue. This has driven a need to:  Access more-powerful web optimization tools.  Do so using fast, user-friendly, “WYSIWYG” visual editors that don’t require technical expertise. Seamlessly collaborate with peer groups…

Read More

Common Mistakes in A/B Testing: Testing Too Small

Often website optimization teams, especially new ones, A/B test aspects of sites that have been frequent subjects of debate, like button colors, calls to action, and hero images. Finally, we get to settle those debates once and for all: should the Buy Now button be green or blue? What’s the best phrase to convey our…

Read More

How Schiphol Airport Increased Conversions

Digital optimization can help you improve the customer experience no matter what line of business you’re in. Schiphol Airport, the largest international airport in the Netherlands, considers their digital presence a critical part of their success, and therefore optimizes it with SiteSpect.  Unlike a typical ecommerce website, Schiphol’s main source of direct revenue is parking…

Read More