SiteSpect Blog
Experimentation Leads to an Increase in Mortgage Inquiries for Leading UK Mortgage Intermediary
By Luke Hardwick · October 11, 2023
The United Kingdom is home to a prominent mortgage intermediary brand that has consistently maintained an outstanding reputation in the industry. Their brand boasts an impressive track record, with numerous…
SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines
By Paul Bernier · October 5, 2023
We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines. To no surprise, A/B testing, experimentation, and personalization remain…
Why Do My A/B Tests Cause Website Flicker?
By SiteSpect Marketing · October 3, 2023
A/B testing is an undeniably important tool in the world of website optimization, as most A/B testing programs yield an average 49% increase in conversions. However, some A/B testing solutions…
A/B Testing for Mobile Apps: How to Build Effective Experiments
By SiteSpect Marketing · September 21, 2023
It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites…
5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]
By Kevin Plankey · September 13, 2023
Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And…
Transitioning from Google Optimize 360 & Oracle Maxymiser: How to Preserve & Improve Your A/B Tests
By Kevin Plankey · September 7, 2023
For many years, organizations have embraced the A/B testing tools Google Optimize 360 and Oracle Maxymiser to help refine their online user experiences through personalized A/B tests. If you haven’t…
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