SiteSpect Blog
Key Insights From the 2023 OTT Executive Summit
By SiteSpect Marketing · January 23, 2024
The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.
Top 5 A/B Testing & Experimentation Predictions for 2024
By Paul Bernier · January 17, 2024
It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?” 2023 was a great year for the A/B testing market overall, with 77% of…
Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations
By Paul Bernier · December 20, 2023
Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of A/B testers…
Acing E-Commerce A/B Testing: 5 Winning Experiments
By SiteSpect Marketing · December 6, 2023
A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom…
Exploring Experimentation: A Recap of the 2023 European Customer Advisory Board
By Maarten Plokker · November 29, 2023
On October 25th, SiteSpect team members gathered with our European customers at Friends Arena in Stockholm, home of AIK & Sweden’s National Football team. “It’s always super exciting to host…
Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist
By Paul Bernier · November 13, 2023
There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%. Maintaining a robust backlog of testing ideas is…
Subscribe to our blog: