Posts by Mike Fradkin
Why You Need a Clear A/B Testing Hypothesis for Every Experiment
By SiteSpect Marketing · May 6, 2025
The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…
Get Inspired: Top A/B Testing Examples
By SiteSpect Marketing · March 6, 2025
Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…
Introducing The New SiteSpect UX
By SiteSpect Marketing · February 4, 2025
We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…
How To Use Behavioral Segmentation in Streaming Media A/B Tests
By SiteSpect Marketing · January 15, 2025
Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…
SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024
By SiteSpect Marketing · December 12, 2024
SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…
Top 5 A/B Testing Trends for 2025
By SiteSpect Marketing · November 21, 2024
The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…