Posts by Mike Fradkin

Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

A/B Testing for Mobile Apps: How to Build Effective Experiments

By Mike Fradkin · September 21, 2023

It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites…

Digital transformation concept

Digital Transformation = Survival: Two Customer Stories

By Mike Fradkin · May 11, 2023

In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands…

Happy asian businessman at laptop

Google Optimize and the 5 Stages of Grief Part 4

By Mike Fradkin · February 3, 2023

Part 4: Acceptance & Resolve – A Better Solution, A Better Day! If you’ve been following this blog series, you know Google announced the end of its Optimize A/B testing…

Concerned asian businessman at laptop

Google Optimize and the 5 Stages of Grief Part 3

By Mike Fradkin · February 2, 2023

Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users…

Frustrated and angry asian businessman at laptop

Google Optimize and the 5 Stages of Grief Part 2

By Mike Fradkin · January 31, 2023

Part 2: Denial, Anger, and Needs Assessment On January 23rd, 2023, Google announced that with a September 30, 2023 end-of-life date, its A/B testing platform Google Optimize will be discontinued….

Depressed asian businessman at laptop

Google Optimize and the 5 Stages of Grief Part 1

By Mike Fradkin · January 31, 2023

Part 1: RIP Google Optimize So, Google Optimize is dying. . . see the announcement from Google. Granted, it’s not like losing a pet, a family member, or even a…