Posts by Mike Fradkin

Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

A sticky note, magnifying glass, and crumpled notes indicating someone working on an A/B testing hypothesis.

Why You Need a Clear A/B Testing Hypothesis for Every Experiment

By SiteSpect Marketing · May 6, 2025

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

A team of professionals looking at papers on a desk showing data from A/B testing examples.

Get Inspired: Top A/B Testing Examples

By SiteSpect Marketing · March 6, 2025

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…

People collaborating on platform navigation as to portray designing the new SiteSpect UX.

Introducing The New SiteSpect UX

By SiteSpect Marketing · February 4, 2025

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…

Behavioral segmentation depicted with different colored stick figures at different levels.

How To Use Behavioral Segmentation in Streaming Media A/B Tests

By SiteSpect Marketing · January 15, 2025

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…

SiteSpect's optimization program gained recognition in the latest Experience Optimization Forrester Wave Report

SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024

By SiteSpect Marketing · December 12, 2024

SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…

A person working on code, implied to be website code as part of new A/B testing trends.

Top 5 A/B Testing Trends for 2025

By SiteSpect Marketing · November 21, 2024

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…