Posts by Mike Fradkin

Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

People collaborating on platform navigation as to portray designing the new SiteSpect UX.

Introducing The New SiteSpect UX

By SiteSpect Marketing · February 4, 2025

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…

Behavioral segmentation depicted with different colored stick figures at different levels.

How To Use Behavioral Segmentation in Streaming Media A/B Tests

By SiteSpect Marketing · January 15, 2025

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…

SiteSpect's optimization program gained recognition in the latest Experience Optimization Forrester Wave Report

SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024

By SiteSpect Marketing · December 12, 2024

SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…

A person working on code, implied to be website code as part of new A/B testing trends.

Top 5 A/B Testing Trends for 2025

By SiteSpect Marketing · November 21, 2024

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…

A provider and patient building brand engagement with digital services.

Why A/B Testing Is So Important for Brand Engagement in Healthcare

By SiteSpect Marketing · October 29, 2024

Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking…

Person at a computer indicating feature management and feature flags with A/B testing.

Simplifying Your Feature Flags With A/B Testing

By SiteSpect Marketing · October 7, 2024

Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to…