Posts by Mike Fradkin
A/B Testing for Mobile Apps: How to Build Effective Experiments
By Mike Fradkin · September 21, 2023
It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results on websites…
Digital Transformation = Survival: Two Customer Stories
By Mike Fradkin · May 11, 2023
In two minutes, how many businesses can you name that are out of business today, but were thriving when you were younger? I’ll give you time to think. Did brands…
Google Optimize and the 5 Stages of Grief Part 4
By Mike Fradkin · February 3, 2023
Part 4: Acceptance & Resolve – A Better Solution, A Better Day! If you’ve been following this blog series, you know Google announced the end of its Optimize A/B testing…
Google Optimize and the 5 Stages of Grief Part 3
By Mike Fradkin · February 2, 2023
Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users…
Google Optimize and the 5 Stages of Grief Part 2
By Mike Fradkin · January 31, 2023
Part 2: Denial, Anger, and Needs Assessment On January 23rd, 2023, Google announced that with a September 30, 2023 end-of-life date, its A/B testing platform Google Optimize will be discontinued….
Google Optimize and the 5 Stages of Grief Part 1
By Mike Fradkin · January 31, 2023
Part 1: RIP Google Optimize So, Google Optimize is dying. . . see the announcement from Google. Granted, it’s not like losing a pet, a family member, or even a…