Posts by Mike Fradkin

By 2028, 68% of all customer service and support interactions with technology vendors are expected to be handled by AI agents. These agents are essentially software programs that can make…

AI has already significantly changed how organizations create content, predict customer behavior, and personalize digital experiences, and it will continue to change online behavior in the months and years to…

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…