Posts by Mike Fradkin

Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

hipaa compliance graphic

Navigating Digital Experimentation with HIPAA Compliance

By SiteSpect Marketing · April 11, 2024

Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA…

Concept map of patient engagement and analysis for patient satisfaction.

Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement

By SiteSpect Marketing · March 5, 2024

Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.

2023 OTT Executive Summit

Key Insights From the 2023 OTT Executive Summit

By SiteSpect Marketing · January 23, 2024

The SiteSpect team recently attended the 2023 OTT Executive Summit and brought back some key insights.

5 Winning E-Commerce A/B Testing Stories

Acing E-Commerce A/B Testing: 5 Winning Experiments

By SiteSpect Marketing · December 6, 2023

A/B testing is a strategic way for online retailers to deliver powerful results. Studies show 60% of companies running a consistent A/B testing program gain an improvement to their bottom…

Client-Side vs. Server-Side A/B Testing: Is One Better than the Other?

By SiteSpect Marketing · November 7, 2023

In the world of web development and conversion optimization, the debate between client-side and server-side takes center stage when it comes to A/B testing and experimentation. But there’s been a…

Perfecting the User Experience in Healthcare: Balancing Compliance with Insight and Experience Optimization

By SiteSpect Marketing · October 26, 2023

There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your website has…