Posts by Mike Fradkin

Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

Graphic of a conversion funnel as part of a hybrid experimentation tool strategy.

Optimizing Your Conversion Funnel with a Hybrid Experimentation Tool

By SiteSpect Marketing · June 19, 2024

Competitive companies refining their digital strategies understand even minor web and app changes can significantly impact conversion funnel efficiency. Is your team aiming to perform more A/B tests and get…

Image of healthcare industry tech in the context of optimization by a CRO team.

4 Key Ways Your CRO Team Is Revolutionizing the Healthcare Industry

By SiteSpect Marketing · June 5, 2024

Whether you have a dedicated CRO team or rely on developers, product owners, and marketers to improve user experience and conversion rates, you probably already understand the potential of A/B…

Visual depiction of a person engaging in their patient portal experience.

How to Improve Your Patient Portal Experience with A/B Testing

By SiteSpect Marketing · May 14, 2024

We’ve come a long way technologically from the handwritten appointment cards once commonly used in healthcare settings. While patients today can probably still get one, depending on the practice, online…

SiteSpect Named in Forrester’s Feature Management and Experimentation Solutions Landscape, Q1 2024

By SiteSpect Marketing · April 22, 2024

As we kick off the next quarter of the year, we’re excited to share that SiteSpect has been included in Forrester’s Feature Management and Experimentation Solutions Landscape, Q1 2024. This…

hipaa compliance graphic

Navigating Digital Experimentation with HIPAA Compliance

By SiteSpect Marketing · April 11, 2024

Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA…

Concept map of patient engagement and analysis for patient satisfaction.

Elevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement

By SiteSpect Marketing · March 5, 2024

Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.