Posts by Mike Fradkin

Part 4: Acceptance & Resolve – A Better Solution, A Better Day! If you’ve been following this blog series, you know Google announced the end of its Optimize A/B testing…

Part 3: Bargaining, Depression, and the Continued Need for Testing If you’ve been following this blog series, you know in a tongue-in-cheek way, we’ve likened the emotions Google Optimize users…

Part 2: Denial, Anger, and Needs Assessment On January 23rd, 2023, Google announced that with a September 30, 2023 end-of-life date, its A/B testing platform Google Optimize will be discontinued….

Part 1: RIP Google Optimize So, Google Optimize is dying. . . see the announcement from Google. Granted, it’s not like losing a pet, a family member, or even a…

Choosing an optimization solution is not always a simple task. First, you must determine your organization and team’s unique needs. But then, you have to contend with navigating a complex…

The past year has seen the landscape for digital optimization face a sea change. A series of major acquisitions has narrowed the market for optimization platforms, and the pandemic environment…