Posts by Mike Fradkin

The spark behind many A/B tests starts with “Let’s try this and see what happens.” Having that open-to-experimentation mindset is a key part of effective conversion rate optimization, which relies…

Depending on your optimization goals and strategy, you might have a fully formed framework and plans for future tests. But if you’re among the 43.6% of companies that don’t use…

We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…

Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…

SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…

The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…