Posts by Mike Fradkin
Introducing The New SiteSpect UX
By SiteSpect Marketing · February 4, 2025
We’re thrilled to announce a major update in the ongoing transformation of our user interface (UI) with an initiative code-named Superfresh. This project is more than just a visual update;…
How To Use Behavioral Segmentation in Streaming Media A/B Tests
By SiteSpect Marketing · January 15, 2025
Streaming media platforms are typically designed to provide engaging content, capture attention, and attract and retain users—and they’re currently managing those priorities while facing intense competition from the rest of…
SiteSpect Achieves Perfect Scores In Key Categories In The Recent Forrester Wave™: Experience Optimization Solutions, Q4 2024
By SiteSpect Marketing · December 12, 2024
SiteSpect is honored to be included in a select group of Experience Optimization solution providers in Forrester’s most recent Wave™ on Experience Optimization Solutions. The report highlights the unique capabilities…
Top 5 A/B Testing Trends for 2025
By SiteSpect Marketing · November 21, 2024
The role of A/B testing in digital strategies is growing, with 77% of firms worldwide conducting A/B tests on their websites. As more companies make data-backed decisions and refine experiences…
Why A/B Testing Is So Important for Brand Engagement in Healthcare
By SiteSpect Marketing · October 29, 2024
Patient retention plays a major role in the success of healthcare organizations, but it’s also a metric that many struggle to improve. With 40% of patients switching providers and looking…
Simplifying Your Feature Flags With A/B Testing
By SiteSpect Marketing · October 7, 2024
Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to…