SiteSpect Named in 2023 Gartner® Magic Quadrant™ and Critical Capabilities Reports for Personalization Engines

By Paul Bernier

October 5, 2023


We’re excited to share that SiteSpect has been included in the Gartner® 2023 Magic Quadrant™ and Critical Capabilities™ for Personalization Engines.  

To no surprise, A/B testing, experimentation, and personalization remain a top priority for product and marketing leaders in 2023. According to the report, 

“Personalization engines apply context about individual users and their circumstances to select, tailor and deliver messaging such as content, offers and other interactions through various digital channels in support of three use cases:

  • Marketing: Delivering the right message to the right audience and in the right context 
  • Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels 
  • Service and support: Using customer insight, journey context and user feedback

SiteSpect was one of ten vendors included in the report. We’re proud to be considered a Niche Player in these two Gartner Reports. We believe our platform performed well in all three use cases, especially in marketing. 

How SiteSpect Personalization Works

SiteSpect’s personalization platform empowers you to provide the optimal user experience precisely when it’s needed, thanks to our AI-driven contextual and behavioral targeting. 

What sets us apart is our patented architecture, which positions us within the traffic flow, enabling us to gather insights from users starting with their initial browser request. This unique approach allows us to deliver superior personalized experiences, surpassing the capabilities of engines reliant on JavaScript tags.

The SiteSpect Difference

SiteSpect stands at the forefront of web optimization with a unique offering that bridges the great divide between client-side and server-side testing.

Our platform gives you the best of both worlds, offering flexibility and control. With our solution, flicker or latency won’t hinder you since SiteSpect sits in the flow of traffic. Our patented solution will allow you to optimize your user experiences with precision and confidence. 

Request your live personalized demo of SiteSpect to see how we can help you:

  • Transform content, code, and APIs
  • Make instant mobile app changes
  • Get client-side and server-side A/B testing in one platform
  • Experience no flicker, no latency, no limitations

Final Thoughts

The inclusion of SiteSpect in these two Gartner reports reaffirms our position as a trusted leader in the industry. With our consulting expertise, unique platform architecture, and unmatched customer support, we plan to keep it that way.  

With SiteSpect, you’re not just keeping up; you’re leading the charge in A/B testing, experimentation, and personalization. Request your free demo to see how SiteSpect can help your organization. 


Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.


Gartner® Critical Capabilities for Personalization Engines Report. Published on 6 September 2023 by analysts: Joseph Enever, Jason McNellis, Ant Duffin, and Alex De Fursac Gash. ID G00776435

Gartner® Magic Quadrant™ for Personalization Engines Report. Published on 6 September 2023 by analysts Jason McNellis, Joseph Enever, Ant Duffin, and Alex De Fursac Gash. ID G00776378

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Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

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