How Tos

When it comes to the overall performance of a website there is one reliable constant: visitors want speed. Research shows that visitor behavior is directly related to browsing speed and that conversion rates and overall customer satisfaction drop when pages load slowly. So, when you implement an A/B testing solution that uses JavaScript tags to…

You’ve made it through the purchasing process, got your team on board, and now are ready to jump into your killer optimization program, right? Too often I work with teams who have signed contracts with other enterprise technology solutions in the past and been burned by failure to implement, train, and use the product successfully.…

As an account manager who works with a number of enterprise teams for SiteSpect, I get a unique view into how different organizations set up their testing teams. I’ve seen organizations get it right, I’ve seen teams struggle and adjust, and I’ve been there to ensure that no matter what, they’re set up for success…

Thanksgiving is over! That means you’ve probably had a few days off, and a sigh of relief that the weekend has settled down. Hopefully you were A/B testing across your digital channels and optimizing everything before now. Now it’s time to take a breath, regroup, and use your Thanksgiving week learnings to launch into December.…

Consider this: Your company acquires a new domain and wants it integrated into your existing infrastructure. The problem is, it’s on a different platform, and is going to take a long and meticulous migration process. That’s fine, but the marketing department and business stakeholders want it done yesterday. Your options then look like doing a…

If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us, we reflexively zero in on the end goal.