How Tos

SiteSpect’s Customer Services team know the tool better than anyone. From building campaigns to advising on optimization strategy they use every feature SiteSpect has to offer. In this blog, Andrew Herz, one of SiteSpect’s Solutions Developers walks through his favorite feature. Favorite Feature Global Variations, located in the left navigation bar under Components. How does…

Browse Sitespect’s blog or social media posts, and you’ll see a lot of discussion around data security, privacy, and management. In between 2018’s enactment of GDPR and last week’s announcement that Chrome is going to “kill the cookie” lives lots and lots of content about how to accomplish data-driven decision making. So, while data-driven decision…

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based on use case. In the end, all of these use cases and products focus on better understanding the customer and providing a great experience. They…

SiteSpect’s Visual Editor allows you to design anything you’d like — including on an SPA — without getting into the code at all. It’s perfect for designing and implementing variations quickly, and is accessible and intuitive for marketers who may not have coding experience. In this blog, I demonstrate how it works by making site-wide…

In September 2019, Safari released yet another update to its Intelligent Tracking Prevention (ITP), now on version 2.3. This spells big changes for marketers, developers, and a host of software that depend on client-side cookies. We’ve discussed how SiteSpect fares in the wake of these changes (ITP does not affect us), but we wanted to…

Website A/B testing and optimization tools usually fall under the domain of marketers and product managers, meaning IT gets saddled with a tool that can slow down site performance or mess with reporting. That should never be the case. Optimization and A/B testing should have distinct benefits for IT. SiteSpect is built differently; rather than…