Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

The Power and Importance of Micro Conversions

November 12, 2018


If you’re overseeing a testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us, we reflexively zero in on the end goal.

outline of stairs, representing microconversionsIf you’re overseeing a testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us, we reflexively zero in on the end goal. If you’re an ecommerce, that’s probably purchases or revenue per visit. If you’re a financial institution, maybe it’s opened accounts. For a university, course enrollments or applications submitted. You get the idea. Obviously, optimizing these KPIs are crucial. But, only focusing here will be limiting. It would be just like working really hard to plan and execute an amazing party, but then forgetting to send the invites. Anyone who gets there is having a blast, but most people don’t.

What is a Micro Conversion?

You know what a conversion is. A micro conversion is an action that a site visitor takes before reaching your defined conversion. Google Analytics does a good job defining the two and it will show you how to track them as well. It’s a great starting point if you’re not testing yet (if you are, SiteSpect offers complete analytics built in). Here’s an ecommerce example of the sales funnel including micro conversions: You’re shopping for a new shirt. You use the onsite search, and from here you scroll down. Maybe you go through several product list pages. Eventually you click on an item, and then see different angles, colors, sizes, and prices. Maybe you add it to your cart, but then you go back to the search result pages. You keep on going like that until eventually you’re ready to check out and you go to your cart and finish the process. Here are just some of the micro conversions:

  • Searching
  • Scrolling
  • Clicking through pages
  • Clicking multiple views on the product image
  • Hovering your mouse over the item price
  • Clicking color and size options

The Power of Micro Conversions

In the above example, completing each of these steps helps you along your journey to conversion. Most marketers I talk to put a lot of thought into perfecting their customer journey, but then it doesn’t translate when they go to communicate the success of their optimizations efforts. That pressure means some metrics, like scrolling depth or mouse hovers, go unanalyzed — leaving revenue on the table.

It’s always exciting to test something huge with a big impact, for example, the steps in your check out flow or the copy in your promotions. However, these tests are time consuming, resource heavy, and slower to release. Smaller scale tests like adjusting the placement of your customer service phone number can be built and released in a few minutes with SiteSpect. In one case, this quick effort resulted in a 5% uplift in checkouts — valued at $10 million annual additional revenue. Now, imagine executing just 5 of these minimal effort, smaller scale tests every month. You’re making an enormous revenue impact.

Practical Tips to Optimize Micro Conversions

Start by doing a thorough site analysis. If you don’t have the resources for this, Optimization Consultants at SiteSpect can do this for you as part of our Professional Services. Next, it can be helpful to list out the steps a typical visitor on your site would take on the way to conversion. It’s counterintuitive, but here, start working backwards away from conversion. You’ve probably optimized Add to Cart or Submit components of your site. Now move on to your search results, product details, image close ups, and so on.

You’ll find that each of these successful small optimizations will bring in small revenue increases, like in the above case studies. Each of these small increases will not only add up to major revenue but will also funnel more visitors through to conversion. The power of each of these micro conversions is that they end up supporting your KPI. You really can’t optimize without them.

Case Studies with Big Impact

  • This brand added a CTA to out of stock items, asking customers to enroll in an email list for out of stock items. User engagement increased 150%, meaning more customers return to buy these items when they are in stock. The expected revenue bump is £200,000 annually.
  • This ecommerce with a huge inventory personalized their navigation menu to help customers find what they were looking for. Streamlining the search and navigation process led to a $900,000 increase in daily revenue.
  • This university tested personalized images on their forms pages. The winning variation increased submissions by 2%, which correlates to a projected $1,000,000 annual revenue increase.
  • This retailer tested images of clothing on models against flat clothing images. They measured clicks on product details and saw no difference in this micro conversion. This was actually a huge win, since images without models require much fewer resources to produce.

Check out this ebook for more case study ideas, and click here for more case study blogs.


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About Kate Orchard

Kate Orchard is a Manager of Customer Success at SiteSpect, where she consults SiteSpect users on their optimization and personalization road maps and projects. She is based in Boston.

Email Kate Orchard

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