Thanksgiving Weekend is Over, Now What? Your Holiday Season Optimization Checklist

By Kate Orchard

November 23, 2018


Thanksgiving is over! That means you’ve probably had a few days off, and a sigh of relief that the weekend has settled down. Hopefully you were A/B testing across your digital channels and optimizing everything before now. Now it’s time to take a breath, regroup, and use your Thanksgiving week learnings to launch into December. Use this checklist to help you organize and get going for the month ahead.

marketer with a laptop and checklist

  • Review the data from this weekend. You may have had a huge influx of traffic, and those visitors may not behave typically.
  • List out where customers are dropping off of the site. Focus on high traffic low conversion journeys. Note the platforms, features and devices — mobile, desktop, wishlists, voice search, etc.
  • List where you succeeded. What parts of your sites performed well? Can you apply these successful approaches elsewhere across the site?
  • Create variations for how to display these promotions. (Ex: banners, copy on product detail pages, themed images, new holiday categories, holiday email consistency onsite).
  • Start running those A/B tests to small groups of traffic now.
  • Try out some new things, but keep the A/B test groups controlled before you roll them out widely.

See your best holiday shopping season yet!

To learn more about SiteSpect, visit our website.


Kate Orchard

Kate Orchard

Kate Orchard is a Manager of Customer Success at SiteSpect, where she consults SiteSpect users on their optimization and personalization road maps and projects. She is based in Boston.

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