How Tos

If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us, we reflexively zero in on the end goal.

The quantity selector, a standard feature on ecommerce sites, gets rethought in this case study. The result was huge. The Organization A US based apparel and lifestyle brand with a significant online component. The Project Like most retailers, product detail pages for this brand included a quantity selector. However, site analytics and customer behavior showed…

It’s already November, and that means Cyber Monday is inching closer and closer. If your mobile sites aren’t optimized for the influx of traffic yet, now is the time to get going. For many brands, Monday will bring the most single-day traffic ever.

Welcome November! Now’s the time to catch up on October, and this month was all about practical content for A/B testing. Dive in if you’re looking to study up on how to get the most out of your A/B testing strategy. Adventures in SiteSpect: Create a Campaign Using Search and Replace Follow along as I…

Yue Wu is a Software Engineer here at SiteSpect. He’s part of the team that makes SiteSpect run — whether that’s building new features, addressing bugs, or responding to customer feedback in the product. This month, I sat down with him to learn more about what he does. What do you do at SiteSpect? What…

There is plenty of advice out there about how to prioritize your optimization projects. If you’re interested in examples of charts and planning strategies, check out this blog, which breaks down how to use an action priority matrix. That said, many clients get stuck right before this stage: They know there are limitless opportunities for…