How Tos

Fall is in full force! Even though we’re jumping into holiday retail season, it’s not too late to catch up from September. Check out the best blogs from this month — all with great advice and information for optimizing across your digital channels. 1) Six Questions You Should Ask When Evaluating Your Optimization Strategy Choosing…

Love it or hate it, the approach of November means it’s about time for businesses to buckle down and optimize for the holidays. Whether you already feel the holiday season fatigue or you can’t wait for it to start, the fact remains that this time of year means an increase of business — especially in…

Single Page Applications (SPA) have become increasingly popular over the past decade as they offer big benefits for developers and users. However, because their design is different from traditional websites, they cause a few difficulties for marketing, analytics, and SEO. First, SPAs can make it harder to track user data because of how they define…

Selecting an optimization vendor is no easy task. Do you choose server side or client side? Should you focus on your web pages or mobile site? Can you even A/B test on an SPA? My competition like to take  advantage of misunderstandings, assumptions, and knowledge gaps to push technology that either doesn’t meet the need…

Most clients I work with are excited to implement their A/B testing solution because of the potential for site updates, design features, or code releases. Many don’t consider the impact that these tests will have on site speed — a factor that impacts your SEO, conversion rates, and customer satisfaction. Recently a SiteSpect client said to me,…

You think you have a great website, but do you? If you are not optimizing your site via A/B testing and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you’re not only optimizing the effectiveness of…