How Tos

We’ve talked about how to choose your first A/B test, but what about your second, third, fourth, or fifth A/B test? Where do you go from there? In this blog I’ll walk through how to iterate in a way that’s productive, instructive, and gets you the most value out of your A/B testing program. Interpreting…

Many brands find that seasonally updating the look and feel of their site has a positive impact on key metrics like engagement and conversions. If you’re looking to do the same, you may want to update your hero image, change up your fonts or messaging, add new product images, or feature new content. For example,…

Think about your marketing stack. How many sources of data do you have? Maybe you use Google Analytics, a CRM, a Social Media Manager, a Marketing Automation Software, an SEO tool, and each of these platforms gives you their own detailed data. This is just the beginning of the data you might have to mine…

Every wonder how to test software before you send it out to users? Geoff Harm is the one to ask. I interviewed him this month to learn about how he goes about breaking things on purpose. Who Are You And Where Are You From? I grew up in Holliston MA, which is in the MetroWest…

Congratulations! You survived Black Friday, Cyber Monday, and are well into the longest holiday shopping season in years. Check out November’s best blogs for your optimization inspiration. The Data Is In, We Optimized Black Friday Weekend! These holiday weekend we saw huge growth, and we’re excited to share it! Read the blog. Adventures In SiteSpect: Testing…

When it comes to the overall performance of a website there is one reliable constant: visitors want speed. Research shows that visitor behavior is directly related to browsing speed and that conversion rates and overall customer satisfaction drop when pages load slowly. So, when you implement an A/B testing solution that uses JavaScript tags to…