You’ve made it through the purchasing process, got your team on board, and now are ready to jump into your killer optimization program, right? Too often I work with teams who have signed contracts with other enterprise technology solutions in the past and been burned by failure to implement, train, and use the product successfully. And I get it, it’s hard to do! So, in this blog, I’m going to walk through the steps you should take after buying a major technology solution, including how to get your team on board, how to hold your vendor accountable, and how to guarantee an extraordinary ROI.
Step 1: The Implementation Process
This should be a no-brainer — the quicker you implement the sooner you raise that bottom line. Unfortunately, while everyone knows this not everyone acts on it. If your vendor doesn’t deliver an ROI within the first month of use, that’s a big red flag. At SiteSpect, for example, our implementation team can have your site live within 3-5 days, and your first A/B test can go live in the first week. While you go through training and learn the product, you’re already making money off of it. Make sure that’s the level of commitment you get from any vendor. If it’s not, you’re likely in for some trouble.
Step 2: Training
Your team can only succeed with a vendor if they understand how to use it. Did you know that nearly half of all marketers report being unsuccessful in achieving their marketing goals? Or, that 82% of marketers aren’t confident that they understand how to test? Buying a new software alone isn’t going to fix that. When you sign a contract with your vendor, you need to make sure you team gets the training they’ll need to be successful.
Step 3: Make A Road Map
Know your goals, and how your new tool will get you there. Your team should have a clear plan of action with concrete deliverables. For example, are you planning to double the conversion rate on your product detail pages? Or improve your mobile customer experience? Whatever it is, make sure your marketers have a clear target and know exactly how your new solution helps you with that goal.
Step 4: Ongoing Support
At SiteSpect our number one priority is that you see the results you want with our product. To ensure that, we provide the full gamut of professional services. Any technology vendor should offer the same. Take advantage of that service to get the maximum value out of the tools your purchase. Give your marketers the skills they need to understand how to succeed in their marketing goals.
Step 5: Reporting And Accountability
Regularly review the impact any software you use has made on your KPIs. At SiteSpect, your ROI report is built into the product. If you use a tool that doesn’t have that level of transparency, make sure your team can document and communicate how your vendor has helped you meet the bottom line.
Starting with a new technology is exciting, but the process doesn’t end with the contract. Use these steps to guide your team to A/B testing greatness!
To learn more about SiteSpect, visit our website.
About Luke Hardwick
Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.