A/B & Multivariate Testing

You’re invited! If you are an optimization professional, then the SiteSpect Regional Optimization Exchange (ROX) is the event for you. You will have the opportunity to learn new information, develop new skills, and learn from experts and peers. ROX is designed to benefit all optimization professionals, including digital marketers, UX analysts, product managers, and developers.…

Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but marketers continue to make the same mistake every year by unintentionally slowing down their sites with heavy images, video, and website code. What’s an optimization…

The 2014 holiday ecommerce season is living up to the hype. In early November, IBM projected online sales to increase 15% over the 2013 sales for the five-day period between Thanksgiving and Cyber Monday. The actual numbers were much higher. According to comScore data published on December 2, 2014, ecommerce spending increased a whopping 24%.…

Sometimes, having too much choice leaves you paralyzed. This is especially true if you work in optimization. Website stakeholders from all over your company are generating lots of A/B test ideas because they know that A/B testing live traffic yields powerful results. They’ve also heard the buzz that you and your optimization team have proven…

Every once in a while it pays off to “A/B test outside the lines.” Don’t get stuck in an A/B testing rut and run the same old A/B tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site A/B testing plan, and start A/B testing new elements…