A/B & Multivariate Testing
Increase Engagement And Revenue With Optimized Mobile Experiences
By SiteSpect Marketing •
The mobile channel has been building steam for several years now: Mobile traffic has grown nearly 100% in just the last year, according to Statcounter. There are 156 million smartphones in the U.S., increasing by 24% annually, according to comScore. 80% of the time consumers spending shopping on their devices is through an app, reported…
Read More Native App A/B Testing with SiteSpect
By SiteSpect Marketing •
If you are responsible for your company’s mobile apps, you’ll want to know about a new SDK that SiteSpect released today. The new SiteSpect Mobile: iOS SDK enables you to perform A/B testing and behavioral targeting for native iOS apps. The SDK complements our current web and mobile optimization platform and is designed to quickly…
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Use A/B Testing to Increase Mobile Response Rates
By SiteSpect Marketing •
If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage with their customers. For example, MAIPLAY Pte Ltd, the Singapore-based developer of Perx, a mobile CRM app, uses SiteSpect to optimize Net Promoter Score (NPS®) response forms…
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How to Ramp Up from a Few A/B Tests to Hundreds of Tests in 9 Months
By SiteSpect Marketing •
If you want to run more A/B tests, it is critical to understand how to scale your optimization organization. We chatted with Bobby Patterson, Founder and CEO of Optimetrum and former head of the digital analytics and optimization group at Target, a SiteSpect client. He spoke about how companies can benefit from the best practices…
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Optimization Success Stories
By SiteSpect Marketing •
If you’ve ever wondered how some of the world’s largest online businesses are succeeding with A/B testing and optimization, you’ll want to read these case studies. Case Study: Multivariate Testing for CTA Buttons: A travel booking site experiments with their call to action buttons using multivariate testing and sees huge conversion improvement. Case Study: An…
Read More Extensive Web Site A/B Testing Helps Wayfair Grow Online Sales
By SiteSpect Marketing •
Internet Retailer recently featured long-time SiteSpect client, Wayfair. The home furnishing e-retailer usually runs 15 to 25 A/B tests a month, and A/B tests nearly every change it makes to its site. And that A/B testing has proved lucrative: The retailer’s data-driven approach has helped it grow its online sales 265% in the past five…
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