A/B & Multivariate Testing

Segment Targeting Made Easy with the SiteSpect Targeting Assistant

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns. With over half of the Best-in-Class companies using specific targeting, it’s easy to see why reaching and discovering the ideal audience for your website is important.…
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How to Optimize a Web Site for Mobile Devices

Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business. Consider these statistics: According to mobiThinking, there are now more than 1.2 billion mobile Web users worldwide who account for more than 8 percent of Web traffic ComScore reports that mobile devices drove 10.8…
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How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers A/B test how your site works, not just how it looks. As websites becomes more complex, visitors are increasingly turning to search functionality to find the items or content they need. This is great…
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Page Performance and A/B Tests

A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement, tested in A/B test campaigns, have unexpected results? What happens when conversion or other KPI-type metrics do not move in any direction? There is a…
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Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of…
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SiteSpect Named a Leader in Online Testing in the Forrester Wave

SiteSpect has been recognized as a Leader in “The Forrester Wave™: Online Testing Platforms, Q1 2013” report. SiteSpect was the highest-rated vendor in the category of current offering around “Testing,” scoring a perfect 5 out of 5. Within the Leaders segment, SiteSpect is one of two who “make the jump to the Leader segment this…
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