As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

7 Fresh Testing Ideas to Maximize Optimization

July 29, 2014



Testing as a MindsetEvery once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping prices, location, mobile display, and more. Here are seven ways to freshen up your testing strategy this summer:

#1 – Test the Ideal Form Length

Many optimization experts believe that the shorter the form, the higher the conversion rate. But that’s not always the case. Case in point: a SiteSpect client recently tested a longer version of its signup process. Test results proved that the longer form actually resulted in higher engagement and signups. Another client tested multiple variations of its address collection form to determine which length was optimal, leading to an increase in form completion rates of 8.75%. The winner?  The one with an additional, optional address field.

Bottom line: Shake up your form testing initiatives by trying longer form lengths with more form fields or additional form pages, as counter-intuitive as that sounds. Don’t let predisposed assumptions be a block to higher conversions.

#2 – Test How to Best Personalize Location-based Content

Multivariate testing and targeting allows you to optimize content based on your customer’s location and customize the checkout and registration process accordingly. For example, if a site visitor from London is looking for an item to purchase, test displaying the UK flag, showing prices in pounds instead of dollars, and giving relevant international shipping estimates. In this instance, your site and checkout form can also be customized for British English, versus American English, helping to increase the likelihood the visitor will complete the checkout process.

Bottom line: Test information relevant to the visitor’s location and customize your registration and checkout process accordingly. You’ll be surprised at what a difference it makes!

#3 Use Location to Test What Weather-related Content to Display

A visitor’s location can also play an important role in what they are searching or shopping for. For example, winter visitors from Vail, Colorado, which receives significant yearly snowfall, should be far more interested in snow-related items (such as shovels, ski boots, or winter jackets) than visitors from Florida.

Bottom line: A visitor’s location can play an important role in what they’re searching for. Test showing relevant weather-related offers and merchandise to visitors based on their location.

#4 Test Checkout Experiences for Known Versus Unknown Visitors

Try testing two different checkout flows, one for visitors who are already logged in, and another for new or returning visitors who are not logged in. Ideally, you can direct the logged-in visitor

to a single checkout form to complete a purchase, whereas new visitors may have to enter their name, address, and payment information.

Bottom line: This simple idea can help drive repeat customers to purchase more, increase their average order value, and drive additional business metrics.

#5 Test Optimal Free Shipping Thresholds

Free shipping can be one of the best incentives to convert browsers into buyers. But this benefit should be tested until an optimal threshold for increased conversion rates has been found. What works for one organization may not work for another.

A small increase in threshold, such as from $30 to $35, could increase average order values and thus increase bottom-line revenue — but it could also have an opposite effect and cause fewer visitors to convert. Look at your own internal pricing data and the current free shipping threshold to determine the cost to achieve free shipping within your test, and then iteratively roll out the test to your audience.

Be sure to measure these free shipping cost changes thoroughly so you have as much data as possible to make informed shipping cost decisions.

Bottom line: Free shipping can be one of the best incentives to convert browsers into buyers.

#6 Test Checkout Plug-ins

Throughout the checkout or registration process, there are numerous areas where a visitor can just give up out of frustration and exit. That’s why most e-commerce sites feature plug-ins designed to alleviate anxiety. For example, many sites include an option to chat with a representative when making a purchase.

In this new testing idea, you can run a simple A/B test by using your testing tool to turn off chat for half of your audience in order to validate that the plug-in is helping increase conversions for the other half.

Bottom line: It’s worth testing whether these plug-ins are performing the way you expect.

#7 Test Mobile Display for Both Tablets and Smartphones

Many marketers treat tablets the same as smartphones and group them under a general heading of “mobile.” The truth is, mobile visitors have vastly different behavior when using a tablet versus a smartphone.

According to IBM Benchmark Hub reports from Black Friday and Cyber Monday 2013, tablet visitors actually spent double the amount of time on e-commerce sites, and converted 50% more often than smartphone visitors.

With this in mind, consider your overall mobile experience and what that looks like on both a smartphone and a tablet. Ensure you are taking advantage of the increased screen real estate afforded by tablets and the time that tablet users are spending on your site to make the most of the mobile shopping experience.

If you do not have a site that is optimized for the screen size of tablets, consider a test that sends site visitors to the full desktop version of your site instead of a smartphone-optimized version. However, in the best case scenario, you should have a unique experience designed for smartphone, tablet, and desktop visitors that optimally utilizes the screen size for each device.

Bottom line: Mobile visitors have vastly different behavior when using a tablet versus a smartphone.


These are just some ideas to put new life into your web and mobile testing initiatives. Just about anything on a website can be tested, from how it looks to how it works. Companies can test and optimize both front-end content and back-end functionality, while creating relevant experiences for every site visitor. Going into any test without preconceived notions can deliver results and increased conversions beyond expectations. Not convinced? Test it!


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