A/B & Multivariate Testing

The best success stories often come directly from the customer. We have some clients who work with us to conduct A/B test campaigns while others are self-sufficient and manage their entire A/B testing program without our involvement. For this latter group of customers, we don’t often hear about their success. So when we have the…

SiteSpect, has posted a new video on its website, illustrating how companies can A/B test everything and target anyone. Did you know that by combining proven methods of experimental design and predictive analytics, the SiteSpect platform enables you to optimize every aspect of your online visitor experience: A/B test how your site looks, from static…

I’ve always assumed that the person sitting next to me on the train was just using their tablet to read or play a game. Little did I know that they were also shopping. And they’re buying more when using their tablet than their smartphone. This is surprising, considering that U.S. smartphone owners outnumber tablet owners…

Responsive design, the concept of building a web page that stretches/shrinks into differently sized screens, can have a big impact on page performance, especially on mobile devices. A recent study cited in eWeek revealed unacceptable page load times of 155 responsive sites analyzed. In fact, just 21% of the sites loaded in less than four…

Google has almost single-handedly transformed how we find information on the Internet. Today, most browsers allow you to conduct searches directly from the address bar without even having to go to a search website. This expectation now extends beyond browsers and applies to most websites. After the main landing page, it is generally accepted that…

We’ve published a new e-book entitled “17 Big Testing Ideas” that are designed to do exactly that: create a big impact. Your customers expect a delightful and relevant online experience, but optimizing basic visual elements will get you only part of the way there. Make the most of your customer experience by A/B testing everything…