A/B & Multivariate Testing

  Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at NetFinance 2015. It’s no wonder that optimizing content and experiences across mobile devices is a key concern for financial services marketers. “If we look at…

The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers reveal gorgeous images uncluttered by pesky text. Yes, millions of visitors are about to meet your new baby!! But wait, has anyone A/B tested the…

Want to know where A/B testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices: @aschottmuller Angie Schottmuller: Inbound Marketing Advisor and Speaker. Conversion Optimist. User Advocate. ROI Generator. @avinash Avinash Kaushik: Author, Web Analytics 2.0 & Web Analytics: An Hour a…

How do you know when to end your A/B test or multivariate test? Many optimization teams stop their A/B tests too early; others run them too long. We chatted with Paul Terry, Senior Optimization Consultant at SiteSpect and former Web Optimization Analyst at PRIMEDIA, to find out what to consider before ending an A/B test.…

I’m heading to London for SiteSpect’s Regional Optimization Exchange on March 18th. When I started making my travel plans, I was surprised by high airfares. To help find the best fare, I researched my options, using my smartphone while commuting and my iPad while watching TV. I also set up alerts for my specific travel…

Website A/B testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating an existing one, you’ve got to base your actions on well-developed strategic plans. These five steps will start a fire under your optimization program: Develop…