A/B & Multivariate Testing

Temple & Webster is Australia’s leading online furniture and homewares retailer. The brand offers over 120,000 products, the largest range of any online retailer in the category, so website A/B testing and optimization plays a central role for the business. Since 2018, Temple & Webster’s digital marketing, product, devops and technology teams have worked with…

What is Safari ITP? Safari Intelligent Tracking Prevention (ITP) is Apple’s initiative to increase customer privacy and improve the customer experience by eliminating JavaScript tags used for cross-site tracking — and that can lead to slow load times. Essentially, Safari wants to limit marketers’ ability to track users with JavaScript cookies. For many JavaScript based…

As your optimization program picks up and your A/B testing volume builds, you may reach a point where you want to grow your program but can’t add resources. This is where A/B testing automation can come in and help you ramp up your volume and impact while maintaining the same resource investment. SiteSpect includes several…

So, you want to do a site redesign. Maybe you’re doing a complete rebranding, updating your look and feel for the season, or changing the structure of a single page. Maybe you’re creating device-specific checkout pages or product images. No matter what your redesign entails, you’ll need to know how it impacts all of your…

If you work with retail, you’re likely going to need to change your inventory seasonally — especially if you sell clothes, shoes, decor, outdoor equipment, or other seasonally dependent products. But unfortunately, there isn’t a universal date for when you should make the jump and start promoting the next season’s goods. And, who is to…

At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better picture for business KPIs. We see a lift in Orders at “statistical significance” and… yay! However, if you base your A/B test findings solely on…