A/B & Multivariate Testing

We’ve talked about how to choose your first A/B test, but what about your second, third, fourth, or fifth A/B test? Where do you go from there? In this blog I’ll walk through how to iterate in a way that’s productive, instructive, and gets you the most value out of your A/B testing program. Interpreting…

Welcome to March Madness! You’ve done the research, looked within, and committed to your bracket. Maybe you used NCAA data to focus on the potential upsets, or stuck with the most likely winner in each match. Maybe you forwent the hard data altogether. Maybe you’re still thinking about last year, when there were no perfect…

Traditional advertising on television and print has finally lost its supremacy over digital marketing. Why? Because it’s harder to track, harder to target, and impersonal. With personalized marketing that you can measure, track, and understand, broad, non-addressed TV ads are losing allure. This week, I’m diving into where TV marketing is going in this new…

SiteSpect is excited to announce our new, updated, Analytics Reporting. This update comes as part of our ongoing effort to streamline the SiteSpect User Experience by providing powerful analysis with simple and easy to use reports. You can share your learnings, communicate your wins, and offer transparency within your organization even more efficiently.

Do a quick search of the term “website flicker.” You’ll see a lot of results with titles like: “Why Do I Notice Page Flicker When the Test Page is Loading;” “Troubleshooting: Page loads slowly, flashes, or flickers;” and many more. Most of these come from web optimization tools, browsers, and CRO websites. Even top ecommerce…

The choice of technology for building a website will impact your consumer experience. At SiteSpect, we are seeing more digital businesses build Single Page Applications (SPA) as the architecture for an improved site experience. If you’re newer to the SPA world, in this blog we’ll break down what and SPA are and how they work,…