Marketing

Think about your marketing stack. How many sources of data do you have? Maybe you use Google Analytics, a CRM, a Social Media Manager, a Marketing Automation Software, an SEO tool, and each of these platforms gives you their own detailed data. This is just the beginning of the data you might have to mine…

This hotel improved the customer experience on their product results pages, and saw a huge lift in engagement. The Organization A UK based luxury hotel chain. The Project Website data showed that when customers arrived on room or suites results pages, almost 70% of customers exited the site without engaging with room information or progressing…

Congratulations! You survived Black Friday, Cyber Monday, and are well into the longest holiday shopping season in years. Check out November’s best blogs for your optimization inspiration. The Data Is In, We Optimized Black Friday Weekend! These holiday weekend we saw huge growth, and we’re excited to share it! Read the blog. Adventures In SiteSpect: Testing…

We hear a lot about brands using SiteSpect for vendor testing, and that is a great use case for our unique architecture. But this case study gives a great example of using A/B testing to determine whether you need to add a vendor at all, and uses creative KPIs to understand customer behavior. PayPal is…

Happy New Year and welcome 2019! As is tradition, we’re bringing in the new year with a list of trends to look for in the next twelve months. This blog is the rundown of what the marketing world should look out for — look for social media trends, IoT trends, and new venues for marketing.…

When it comes to the overall performance of a website there is one reliable constant: visitors want speed. Research shows that visitor behavior is directly related to browsing speed and that conversion rates and overall customer satisfaction drop when pages load slowly. So, when you implement an A/B testing solution that uses JavaScript tags to…