Marketing
What Does McDonald’s Acquisition of Dynamic Yield Mean for Current Customers?
By SiteSpect Marketing •
You want fries with that? The news is out that McDonald’s has acquired personalization solution Dynamic Yield. This is a major shift for Dynamic Yield. While we’re bound to see some cool personalized tech at McDonald’s 37,000 restaurants, existing Dynamic Yield customers probably won’t be seeing that tech for awhile, if at all. Dynamic Yield…
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Adventures In SiteSpect: Create A Seasonal Homepage Theme
By Ruby Brown •
Many brands find that seasonally updating the look and feel of their site has a positive impact on key metrics like engagement and conversions. If you’re looking to do the same, you may want to update your hero image, change up your fonts or messaging, add new product images, or feature new content. For example,…
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Infinite Integrations with SiteSpect
By Justin Bougher •
You’ve been hearing a lot about how different optimization solutions integrate with specific softwares — Optimizely for instance just announced new integration capabilities with Lotame. This attention hammers home a critical piece of your optimization puzzle: How is your solution going to work with and optimize your other technology vendors? Really, this heightened attention mostly…
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Your Guide to Website Flicker and How to Deal With It
By Justin Bougher •
Do a quick search of the term “website flicker.” You’ll see a lot of results with titles like: “Why Do I Notice Page Flicker When the Test Page is Loading;” “Troubleshooting: Page loads slowly, flashes, or flickers;” and many more. Most of these come from web optimization tools, browsers, and CRO websites. Even top ecommerce…
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Case Study: Shortening the Checkout Flow
By Luke Hardwick •
THE ORGANIZATION A leading online bathroom furnishing retailer. THE PROJECT Website data showed that after a site replatforming, checkout conversion dropped. The website team suspected this was because the new checkout process included more pages. The optimization team hypothesized that by redesigning the new checkout flow to have fewer pages, checkout conversion will improve. THE…
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Case Study: Multivariate Testing for CTA Buttons
By Kate Orchard •
THE ORGANIZATION A travel booking agency for young professionals. THE PROJECT Website data showed the customers were getting stuck on mobile devices at the tour info page and not moving forward to get quotes. The goal of this project was to get more customers to get a quote and book a trip. THE A/B TEST…
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