Marketing

Last week we had another great European CAB meeting in London. As much as we love learning from our customers — these events help to guide our product roadmaps and understand where we provide value — this CAB stood out in terms of how much SiteSpect users learned from each other. Every customer at our…

What is Safari ITP? Safari Intelligent Tracking Prevention (ITP) is Apple’s initiative to increase customer privacy and improve the customer experience by eliminating JavaScript tags used for cross-site tracking — and that can lead to slow load times. Essentially, Safari wants to limit marketers’ ability to track users with JavaScript cookies. For many JavaScript based…

Let’s talk Game of Thrones, Battle of Winterfell. A note: This blog is super spoiler ridden, so if you’re avoiding that sort of thing stop now. That said, it also contains surprising but poignant insights into the world of web optimization and personalization. Arya kills the Night King. As the fiercest, most agile, smartest, and…

At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better picture for business KPIs. We see a lift in Orders at “statistical significance” and… yay! However, if you base your A/B test findings solely on…

The Game of Thrones season 8 trailer broke HBO records, racking up 81 million views in the first 24 hours of its release. Despite the pure allure of the show’s content and books’ cult following, you’ve got to chalk up some of that cultural caché to marketing. So this week, we’re looking back and digging…

We’ve talked about how to choose your first A/B test, but what about your second, third, fourth, or fifth A/B test? Where do you go from there? In this blog I’ll walk through how to iterate in a way that’s productive, instructive, and gets you the most value out of your A/B testing program. Interpreting…