Marketing

Your Guide to Website Flicker and How to Deal With It

By Justin Bougher · March 5, 2019

Do a quick search of the term “website flicker.” You’ll see a lot of results with titles like: “Why Do I Notice Page Flicker When the Test Page is Loading;”…

Case Study: Shortening the Checkout Flow

By Luke Hardwick · February 12, 2019

THE ORGANIZATION A leading online bathroom furnishing retailer. THE PROJECT Website data showed that after a site replatforming, checkout conversion dropped. The website team suspected this was because the new…

Case Study: Multivariate Testing for CTA Buttons

By Kate Orchard · February 7, 2019

THE ORGANIZATION A travel booking agency for young professionals. THE PROJECT Website data showed the customers were getting stuck on mobile devices at the tour info page and not moving…

What’s The Right Amount Of Data?

By Justin Bougher · February 1, 2019

Think about your marketing stack. How many sources of data do you have? Maybe you use Google Analytics, a CRM, a Social Media Manager, a Marketing Automation Software, an SEO…

Case Study: Product Results Page Redesign Improves Customer Experience

By Luke Hardwick · February 1, 2019

This hotel improved the customer experience on their product results pages, and saw a huge lift in engagement. The Organization A UK based luxury hotel chain. The Project Website data…

Jump Into Optimization: November Blog Roundup

By Ruby Brown · January 29, 2019

Congratulations! You survived Black Friday, Cyber Monday, and are well into the longest holiday shopping season in years. Check out November’s best blogs for your optimization inspiration. The Data Is…