Marketing

It’s already November, and that means Cyber Monday is inching closer and closer. If your mobile sites aren’t optimized for the influx of traffic yet, now is the time to get going. For many brands, Monday will bring the most single-day traffic ever.

Welcome November! Now’s the time to catch up on October, and this month was all about practical content for A/B testing. Dive in if you’re looking to study up on how to get the most out of your A/B testing strategy. Adventures in SiteSpect: Create a Campaign Using Search and Replace Follow along as I…

At the base of optimization and personalization practices is a desire to provide customers the best experience possible. Of course, what that looks like will vary between organizations, but it usually involves understanding customers first and foremost. In this Synopsis, I’m diving into recent stories that impact how brands develop and maintain customer relationships, and…

Using SiteSpect, this organization was able to add a CTA for out of stock items while integrating with their inventory software.     This UK based health food retailer has a huge ecommerce component, and is always A/B testing ways to improve their user experience or streamline the shopping process. This brand had previously A/B…

There is plenty of advice out there about how to prioritize your optimization projects. If you’re interested in examples of charts and planning strategies, check out this blog, which breaks down how to use an action priority matrix. That said, many clients get stuck right before this stage: They know there are limitless opportunities for…

This brand redesigned their product detail pages to feature delivery information more prominently. They saw a huge upturn in conversions.   The Organization A UK based bathroom furnishings retailer with online only sales. The Project This company had recently migrated to a new CSM, which revised the information on their product detail pages (PDP). The…