Marketing

You’ve made it through the purchasing process, got your team on board, and now are ready to jump into your killer optimization program, right? Too often I work with teams who have signed contracts with other enterprise technology solutions in the past and been burned by failure to implement, train, and use the product successfully.…

As an account manager who works with a number of enterprise teams for SiteSpect, I get a unique view into how different organizations set up their testing teams. I’ve seen organizations get it right, I’ve seen teams struggle and adjust, and I’ve been there to ensure that no matter what, they’re set up for success…

Another exciting Black Friday and Cyber Monday are in the books! Kicking off the longest holiday shopping season in awhile, U.S. shoppers broke records yet again. Notably, 54% of purchases were made on phones, $2.1 billion was spent on buying smartphones, and just like 2017, Cyber Monday overpowers Black Friday as the biggest shopping day of…

Thanksgiving is over! That means you’ve probably had a few days off, and a sigh of relief that the weekend has settled down. Hopefully you were A/B testing across your digital channels and optimizing everything before now. Now it’s time to take a breath, regroup, and use your Thanksgiving week learnings to launch into December.…

If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us, we reflexively zero in on the end goal.

The quantity selector, a standard feature on ecommerce sites, gets rethought in this case study. The result was huge. The Organization A US based apparel and lifestyle brand with a significant online component. The Project Like most retailers, product detail pages for this brand included a quantity selector. However, site analytics and customer behavior showed…