Cyber Monday Is Sooner Than You Think: Is Your Mobile Site Ready?

November 6, 2018

Share

It’s already November, and that means Cyber Monday is inching closer and closer. If your mobile sites aren’t optimized for the influx of traffic yet, now is the time to get going. For many brands, Monday will bring the most single-day traffic ever.

mobile phone shopping

 

And, with the urgency to shop quickly, customers will be using their phones to make purchases more than ever. But, if you feel a bit behind don’t worry! There’s still time to optimize your mobile sites for the rush. Here are some key bits of information you’ll need to start your planning.

The Numbers

It’s Not Too Late to Optimize Mobile

The numbers really hammer home the impact that mobile will have on the shopping rush during Thanksgiving week. If you’re not already braced for it, make sure your mobile sites are ready for the influx of traffic. Here are a few things you can do:

  • While the whole week preceding Cyber Monday can be a great time to take advantage of the influx of traffic for A/B testing, remember that your customers aren’t necessarily behaving as they would the rest of the year. (Think, gift buying, buying more than normal, shopping more quickly, etc.). Check out this blog for more detail.
  • Look back on your year round data to understand what types of promotions, images, design features, etc. work well for your customers.
  • Make sure you can handle the influx of traffic. SiteSpect can handle unlimited traffic easily, take advantage for that!
  • Ensure that your campaigns are consistent across devices. Especially at this time of year, customers will be moving between brick and mortar, mobile shopping, and desktops quickly and constantly. It’s crucial that each customers gets a consistent experience at each touch point.

Be Thankful for Your Optimization Efforts

Hopefully, you’ve been planning for this week all year, and you’re ready to hit the ground running come Thanksgiving. But if not, don’t fret. You still have time to make the most of this shopping season.

To learn more about SiteSpect, visit our website.

Categories: ,

Share

Sally Hall is an Optimization Consultant at SiteSpect, guiding SiteSpect users on the road to optimization. She has more than 10 years of experience as a web optimizer and testing manager for enterprise brands. She is based in Austin, Texas.

Suggested Posts

Customer Experience Graphic

How an Inconsistent Customer Experience is Harming Your CRO

laptop rocket ship.jpg

How to Launch New Features with Testing

world cup viewing.jpg

SiteSpect Synopsis: World Cup Marketing for the Win

Subscribe to our blog: