Best Practices

In recent years, the healthcare industry has transitioned into the digital era. Now, with telemedicine, direct patient access to charts, policy information, and direct messaging, today’s healthcare companies provide at least part of their services online. That being said, there is a growing need to optimize and fine-tune the virtual healthcare experience. The problem? Personalizing…

As a pioneering force in digital healthcare since 2013, the UK’s top digital health service has carved a distinct path, empowering over 2 million individuals to conveniently manage their health requirements. Their comprehensive array of services covers treatments, tests, and medications, delivered directly to patients’ doorsteps or available for pick-up at more than 800 locations…

Recently,  a leading supplier and installer of windows and doors in the UK recognized the immense potential that an optimized online presence can bring. The company came to this realization by identifying one major problem: their online quote submission forms were experiencing performance issues during user testing and session replays. This was particularly the case…

In the ever-evolving digital landscape, where customer expectations continue to rise, your website’s dynamic internal search functionality is more critical than ever. Internal search optimisation stands to: So, what is search bar optimisation? Internal search is like having a trusty detective within a website, helping users find what they’re looking for. The search bar holds…

Traditional testing and product recommendation platforms tend to be separated, both in terms of technology but also in terms of teams and functions. This separation often leads to organizations not iterating and A/B testing their product recommendations, which results in lost opportunity and revenue. Conversely, combining A/B testing and product recommendations into one platform offers…

For e-commerce websites, product recommendations play a crucial role in enhancing the user experience and boosting conversion rates. However, many organizations miss out on optimization opportunities by failing to integrate A/B testing into their product recommendation strategies. In this blog post, we will explore A/B testing ideas specifically tailored for product recommendations to boost engagement…