Best Practices

Laptop" 2022 Growth Revenue Chart

Drive Growth with Customer Experience Optimization

In today’s competitive market, providing an optimized customer experience is a must for you to differentiate your brand. But you shouldn’t be waiting to hear this from your users. The key is to be proactive and optimize your customer experience using data as well as the feedback you generate from your users.  Let’s start with…
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The “New” Optimization Team

Over the last year, we have spent a lot of time talking with a lot of companies about their optimization programs. Some are customers, some aren’t. And there is a definite shift taking place. A lot of optimization is moving away from a marketing-centric team and moving to a product and development team. At SiteSpect,…
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SiteSpect‘s Knowledge Event ‘On the road to a CRO-minded organization’

On March 8, SiteSpect Europe hosted a conversion rate optimization (CRO) knowledge event in Het Centraal Ketelhuis in Amersfoort, Netherlands. It was an inspiring afternoon full of knowledge sharing by our customer Schiphol, one of our partners, Direct Impact, and our colleague Erwin Kerk. Various organizations attended the event to gain knowledge and share their…
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3 Personalization Best Practices, Where to Start

Personalization, when done right, can be the missing key for customer experience optimization. Customers want and expect the brands they interact with to provide them relevant information throughout their online experience. And this expectation doesn’t just apply to household brand names. Customers want their online experience tailored to them no matter who they are visiting. Here…
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Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…
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What Skills Do You Need to Optimize Your Website?

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see a dedicated web optimization team or manager, or you may see the job dispersed among various teams, both internally and including support contractors. But, regardless…
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