Finding Your A/B Testing Inspiration: An Experimentation Idea Checklist

By Paul Bernier

November 13, 2023


There’s no question that A/B testing can deliver incredible results for your organization, with the average A/B test improving conversions by 49%.

Maintaining a robust backlog of testing ideas is a crucial aspect of any successful experimentation program, but it’s not always easy. It not only serves as an opportunity to prioritize ideas, but also allows for efficient resource planning. 

But if you run out of ideas and are scratching your head wondering what you should test next—we have you covered

Keep in mind A/B testing is an iterative process, with many concepts stemming from the result of both successful and unsuccessful tests. You should also include test iterations in your backlog to encourage continuous improvement and optimization. With that said, let’s take a look at how SiteSpect can inspire new testing ideas for your experimentation program. 

The Ultimate List of Website Experimentation Ideas [Checklist]

We’ve tapped into our A/B testing experts here at SiteSpect to uncover what our clients are testing with success time and time again. 

The concepts and experimentation ideas in each section will give you an external perspective to spark fresh ideas your teams may have missed. These are ideas that stem from our experience of working with thousands of customers where we have seen impactful results. It can help with writer’s block, inspire you, or help iterate in areas that you’ve already explored. 

Inside our experimentation ideas checklist, you’ll be provided with A/B test ideas for the following website components:

  • Product display and information
  • Pricing and sales messaging
  • User interface and experience
  • Funnel process optimization
  • Content optimization

Don’t be afraid to push the boundaries of experimentation. It’s the gateway to discovering what works best for your unique digital ecosystem. Ready to find your A/B testing inspiration?

Grab your copy and see how many ideas you can check off your list. ⬇️

Final Thoughts

At SiteSpect, we give you the tools you need to reach your A/B testing goals. Our platform gives you access to client-side and server-side testing under one unified platform—so your hands are never behind your back when it comes to experimentation.
Curious to see how it works? Request your personalized demo of SiteSpect to start your journey toward unlocking the full potential of A/B testing.


Paul Bernier

Paul Bernier

Paul Bernier is Vice President of Product Management at SiteSpect. He has a background in website optimization, recommendations, and development, as well as web analytics. He is based in Boston.

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